In this article, I will be describing about 5 Advantages and Disadvantages of Social Media Marketing | Limitations & Benefits of Social Media Marketing. From this post, you will know the pros and cons of social media marketing.Â
Let's get started,
Advantages of Social Media Marketing
1. Cost Effective
Most social media makes it free for signing up into their platform. So there is no investment in starting social media marketing. In terms of maintenance too the costs are relatively lower. All these cost benefits makes it a superior choice on higher Return on Investment (ROI). However, there are certain paid advertising options that requires payment for expanding their business reach. Even so, are are free to spend in accordance to your budget.
2. Performance Analysis
Evaluating performance is a must to know whether the business is achieving the expected results. For this purpose, there are specialized tools available like Facebook Analytics. Through Facebook analytics, it is possible to view analytical reports which provides an overview of how your campaign is performing. Otherwise, it is tough to determine the success rate.
3. Brand Awareness
Increasing brand awareness is one important functionality of social media marketing. Particularly if your brand is new, social media marketing can help you spread the awareness among audiences. However, in order for increasing the brand awareness the quality of content matters. More the quality, more the chances of brand recognition.
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Customers who are satisfied with your service will definitely share about it with others. This free exposure is what makes social media marketing effective compared to traditional marketing approaches.Â
4. Customer Reach
One of the significant benefits of social media marketing is its ability to reach large number of customers. This is because, most of the business customers use social media platforms. Hence, it is great way to reach the potential ones who are interested in your offerings. These factors helps in enhancing the conversion rates of your business.
5. Customer Satisfaction
Social media marketing also makes people more connected to your business. When marketing through social media, people experience a good customer service. For an example, a positive attention is created by answering all customer queries rapidly. Such a fast response has proved to improve customer satisfaction.Â
Disadvantages of Social Media Marketing
1. Time Consumption
Managing social media marketing is a daunting task, especially if your team is not sufficiently large. It requires additional resources. Content posting, monitoring and performance implication is all that takes time. In the end, your business campaign will not perform as the level expected.Â
2. Privacy Concerns
Social media accounts lacks privacy due to its nature of public. Contents posted on social media is made available to the general public. So intruders can easily access these contents and use it for their own illegal purposes. Even in such a devastating situation, the original user is not notified.
3. Technical Expertise
Social media marketing is a challenging process that requires skillful staff set. Without the right people, you won't be able to do the work. Recruitment and monthly wages can all add up to additional cost burdens. With the already soaring business budgets, these can be significant expenses to the company.
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4. Slow Results
Consistency is the key for the success of campaigns. When marketing through social media, business cannot expect fast results. This process is long term Therefore, it takes time. Until that businesses have to wait and keep building strategies.Â
5. Negative Feedback
Business that use social media marketing is subjected to negative feedbacks. No matter how good your service is, there will always be a set of disappointed customers. Once they share share their poor experience with others, it will severely impact your business efforts. Consequently, harming your business reputations.Â
Very informative
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