5 Advantages and Disadvantages of Websites for Business | Drawback & Benefits of Websites for Business

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6.03.2021

5 Advantages and Disadvantages of Websites for Business | Drawback & Benefits of Websites for Business


5 Advantages and Disadvantages of Websites for Business | Drawback & Benefits of Websites for Business
A crucial part of every business is to have a well optimized website. In fact it is an important step in business to make it online. Since the rise of internet, the number of businesses getting online has significantly increased. Websites can be owned by both by an individual and business corporations. 

Everything in this world has its own drawback, the statement is true for business websites too. You need to know the pros and cons before deciding to make business online.

In this article, I will be demonstrating about 5 Advantages and Disadvantages of Websites for Business| Drawback & Benefits of Websites for Business. At the end of this post, businesses will know the pros and cons of using websites.

Let's get started,


Advantages of Websites for Business


1. Cost

The expense of setting up a business website is not as high as it seems to be. Although there is small amount of cost involved, it is nothing compared to the long term cost savings. The user only need to spend on the domain name and web hosting. It is similar to the way of expenditure in advertising.


2. Reach

Before purchasing a product most customers tends to research from the internet. So all theses customers has the tendency to reach your business if you own a related website. Using websites, businesses have the potential to reach wide range of audience. Even overseas customers can be easily targeted with the help of websites. This provides the opportunity for the local businesses to expand according to the international market.


3. Accessibility

Product information are easily available to the customer while using a business websites. They will be able to find information regarding the product, the price of it and delivery method. And most business website provide information about their business through the ''About Us'' page. From this page, customers will get to know more details about your company.


4. Availability

The internet is a medium which is open 24/7. A business website can be accessed anytime of the day and regardless of the location. So even if the business isn't operating, the customers can still continue doing transactions with your website. And also, if the customers need to contact the business, the requirement is fulfilled through the ''Contact Us'' page.


5. Brand Strengthening

Owning a website is definitely a brand strengthen for your business. People will be more confident about your business if it is with an official website. As a result, people will never feel hesitant while processing transactions with your site. Hence, it is no doubt that websites increase business reputation.


Disadvantages of Websites for Business


1. Reliability

No matter how authentic your content is, the reliability of the article cannot be guaranteed if it is stopped updating. The publishers need to make sure that each article is updated regularly so that new changes are made. In addition to that, it is recommended to have a ''Disclaimer'' page which contains information related to your website reliability.


2. Competition

There are millions of websites present on the internet that does businesses similar to your site. The competition can be highly fierce that small businesses may find it difficult to combat with. Without proper search engine optimization and marketing strategies, it can be difficult to survive in this field.


3. Spam

The internet can be used as a tool for spamming. Spamming can be done through both comments and emails. If your website is filled with spam comments, it could negatively impact on the search engine rankings. Similarly, if your email address is connected to your website, the could also receive spam mails.  


4. Bad Reviews

If customer encounters any bad experience in your website, he/she may write bad reviews about your business. Either in their own site or public forums. People who are new and willing to business transactions can actually stop processing if they see such reviews. Eventually, this can effect your business reputation.


5. Technical Problems

Similar to other types of websites, a business website too has the tendency to experience downtimes. Any business website that crashes has the potential to take business opportunities away from the company. The customer visiting your website might get annoyed by constant crashes and unavailability. This kind of technical problems also negatively impact on the search engine rankings.

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