7 Advantages and Disadvantages of Website Advertising | Drawbacks & Benefits of Website Advertising

Since the rise of internet usage, the perspective of advertising has changed to a new direction. Tremendous number of people today use the internet, if you are on to advertise your brand then websites can be the one of the best options. 

The internet platform has provided the opportunity for many consumers to interact and find potential advertisers. Basically, it aids in the interaction of a buyer and a seller. The consumers here are no one but an ordinary internet user. The advertisements contained in the web can be of any format. Usually they are either image banner or videos. Once the user clicks on the advertisement, they will be directed to the advertiser's page. From there they will be able to acquire more information about the product or purchase the product directly. 

It is no doubt that web advertising has helped many businesses to get their brand notice and to achieve targeted sales. However, web advertising isn't flawless, there are several obstacles it faces. When deciding to implement a web advertising solution, these pros and cons need to be considered by the companies. 

In this article, I will be exploring about 7 Advantages and Disadvantages of Website Advertising | Drawbacks & Benefits of Website Advertising. Through this post, you will know the pros and cons of using web advertisement method.

Let's get started,

Advantages of Website Advertising

1. Uniqueness

The nature of the internet makes the web advertising a unique strategy. It is almost impossible today to find a person who does not use the world wide web. Through web advertising, the advertisements have very high chances of reaching its potential customers due to the large number of global users. 

2. Cost

Compared to other advertising plans, the costs involved in a web advertising is comparatively less. This eventually provides a chance for the small businesses to easily expand their customer base. The advertisers are either paid when the visitors clicks the ad or views it. 

The brand will be deciding what type of campaign they will be running. If it is a PPC campaign, the advertisers are only paid if the visitor clicks the ad. Which means that the brands will not be paying just because their ads are shown to a customer. 

3. Control

The users have full control over advertisements in web advertising. Using tools such as google analytics, the users can track and monitor the performance of their ads. For this they use different metrics like CPC, CTR, Impressions and Ad reach. With these data, the users can make adjustments to their ads accordingly.

4. Convenience

Customers are always convenient when it comes to web advertising. Web advertising mostly works instant. When a customer sees an advertisement that is relevant to them, they most probably will click them to discover more information. If they are interested in, they will probably purchase the product. None of the other advertising platforms offer this kind of convenience to a customer.

 

5. Customer Target

Unlike traditional wide net advertising techniques used in a television and radio broadcastings, web advertising allows to target specific segments of groups. Users can filter out the targeted group based on specific geographical location, gender, age and interests. Showing ads that is most likely based in their needs. 

Using this, they will not only be able to reach customers across globe they can also identify interested group of customers. So that you can easily find potential customers who will most likely be purchasing your product.

6. Ad Format

Web advertising offers different ad formats for every advertiser. Every internet user must have surely seen a text or a display ad at least once in their lifetime. Besides both of them, there are other different formats such as QR codes, link ads, hashtags, videos and social media contests. Any of these ad formats can be picked by a business in order to implement their online marketing strategy. 

7. No Time Restrictions

There isn't any time restrictions for web advertising. Visitors will be able to view the advertisements 24x7 as long as they are having a internet connection. Therefore, businesses can operate all the time with their advertisements. 

This is also convenient for the customer since they are not pressurized to purchase the product. They can take their own time in researching about the brand.

Disadvantages of Website Advertising

1. Sales Conversion

CTR (Click Through Rate) determines the actual percentage of users that clicked the ad. The number of users who clicks the ad after viewing is comparatively lower, which makes the CTR percentage to be lower too. This is because many viewers simply choose to ignore these ads no matter how relevant the campaigns are to them. Some even block these advertisements using browser extensions.

2. Ad Space

Not all the ad spaces are sufficient for a business to advertise about their products. Hence, they might need to be creative enough to display the ad inside the small space. However, working with the limited ad space might not be working for every business. There are many other advertising options they may choose to consider.

3. Competition

Plenty of companies try to market their products through web advertising due to the potentials involved in it. For an example, same products from different brands will be competing for their visibility in web advertising. Depending on the market and products, the competition can be fierce. 

Without a proper marketing strategy, the users will have no chance standing against them. People may also choose to ignore your ads if they found better options. For these businesses, it is always better to stay with traditional advertising methods.

4. Customer Distractions

Some visitors will also find the advertisements distracting, ultimately forgetting about for what purpose they have been online. It can be distracting as well as annoying for a visitor to see to many ads getting filled up in their web page. Sometimes the advertisements can be completely irrelevant to the content posted. In this case, it will take some time for the visitors to make up their mind for clicking the ad.

5. Data Sharing

Some visitors feel hesitating for them to share their personal data when they are interested in a specific ad. Therefore, they have to make a decision whether to offer for it or not. Even if the visitors are willing to provide the data, the advertisers need to follow the laws of privacy. In the contrast, if they are not willing to provide, the advertisers have to comply with the decisions. 

6. Illegal Clicks

Illegal/Invalid clicks happen when someone deliberately clicks on an ad just for their own personal gains. Now this can also happen when a visitor accidentally clicks the ad several times. These can impact the trust the advertisers has on the program and cause them severe losses. Sometimes the advertising networks can also ban your account as a result of a fraud click.

7. Technical Problems

Technical Problems such as site going down do occur frequently in internet. When this happens, no more the advertisements will be broadcasted to the customers. This causes the advertisers to loose sales. 

Other than this, technical problems can take place from the side of the visitors too. If their network connection is slow or having any form of browser complications can impact the way how the advertisements will be shown.