5 Advantages and Disadvantages of Twitter | Drawbacks & Benefits of Twitter

Twitter is a social networking platform which allows you to publish tweets. Tweets are short messages typically less than 280 characters. These tweets are visible to all of the followers. With the convenience and opportunity, this platform has been a successful place for connecting with peers. 

In the 21st century, Twitter is considered to be one of the largest social media platforms along with Facebook and Instagram. Currently, Twitter is incorporated with over 350 million users. With such popularity, businesses began to consider Twitter as a marketing strategy. In fact, it is one of the innovative ways to attract potential customers. 

Besides businesses, it is also beneficial for individual users to share and deliver their ideas. At the same time, Twitter can be a place for negative outcomes. In order to determine if Twitter will be an effective social media platform, you must understand the pros and cons of it. 

In this article, you will be learning about 5 Advantages and Disadvantages of Twitter | Drawbacks & Benefits of Twitter. Through this post, you will know the pros and cons of Twitter. 

Let's get started,

Advantages of Twitter

1. Cost Effective

Similar to other social networking sites, Twitter is also entirely free to join. There is no cost in posting Twitters either. Even though certain services require some amount of fee, users are free to disregard them.

2. Usability

Twitter to easy to use with its user friendly interface. For a better user experience, all graphical designs are made appealing. Even a layman will be able to understand the functioning of options here. On this platform, there are two basic functions to tweet and post content or follow people to get updates.

3. Security

Twitter always makes sure that privacy of users are protected. Hence, it takes measures to secure user accounts. No intruders can view personal information on Twitter. In addition to that, not all content published on Twitter is made public. Options are available to restrict who can view publications.

4. Audience Reach

Using Twitter, users can easily reach audiences across different regions of the world. Business view this as an opportunity for expanding their services outside of their locality. This platform makes it seamless to find people interested in your topic. Particularly, for the medium size companies with limited budget looking to improve their brand awareness.

5. Customer Service

Similar to a forum, Twitter can be used as a platform to get assistance. For an example, customer can raise questions regarding a brand and relevant brand authorities will be able to respond them. In this way, Twitter allows businesses to gather customer feedbacks.

Disadvantages of Twitter

1. Addiction

Twitter like other social media platforms is highly addictive. Signs of addiction can be seen in the frequency of posts. Some users simply post irrelevant stuffs on Twitter just for the sake of grabbing attention. Eventually, they will end up wasting a lot of time.

2. Spamming

Spamming is a prominent problem faced by the Twitter users. Some of the accounts on Twitter is solely created for the purpose of spamming. As a result, you might get lot of spam messages or tweets which could eventually put you into trouble.

3. Character Limitation

Every post on Twitter is limited to 280 characters. Tweets exceeding 280 characters are not allowed to be posted. Therefore, users must be concise in what they tweet. Nevertheless, many users find this imposed character limitation not sufficient to express their thoughts.

4. Account Maintenance

Post account maintenance on Twitter is tough so as to gain followers. If you plan to use Twitter for business, considerable amount of time needs to be spent for attracting targeted audience. For an example, consistency needs to be maintained while posting tweets. Otherwise, it is difficult to create brand awareness.

5. Negative Comments

In Twitter, anyone is free to express their opinions. This opens the door for negative criticism. Especially, for the businesses. If a customer is dissatisfied about your product or services, they can make complaints through Twitter. Since the complaints are visible to others, it can negatively impact your business reputation.